The word "BaiGooHoo" consists of each three letters of Baidu, Google, Yahoo, which are the most popular three search engines in China.
It's page is like any search engine except with a longer name:

But the results page has been hailed as a major innovation in searching technology:

The page is divided into three columns, each showing the results page of the actual engine.
A member of the China Science Academy says the new addition in China's "imitation culture" is a sign of great progress in China' technology. "To make such innovative idea come true, a lot of high-end technologies are needed", the member said, "and this means now we finally have someone who can use HTML in China!"
The three "columned" companies have been keeping quiet on this issue. According to the rumors, the three companies may shut their own site and merge into "BaiGooHoo" permanently.
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